Archive for the ‘Product Management’ Category

The Toyota Crisis—Is the Toyota Brand Sustainable Now that’s It’s Gone Global?

May 9th, 2011 4 Comments

By January 23, 2010, Toyota, the world’s biggest automaker had recalled a total of 9.0 million vehicles after defects came to light, resulting in sudden unintended acceleration (SUA) of Toyota vehicles, allegedly causing 37 deaths. Three major recalls of Toyota vehicles were triggered by (1) accelerator pedals trapped by floor mats, (2) accelerator pedals with poor design problems causing them to stick, and (3) Prius brake problems. [1] The recalls spread throughout the United States, Europe, and even to China. 

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