The Sage List

Yvonne Liu

Yvonne Liu started Roseto Group in late 2009 with a simple mission to empower thinkers in her San Francisco Bay Area community to voice and practice their innovative ideas on leadership, business management, technology and design. The name “Roseto” is from “Roseto effect”, the stunning discovery that emotional nurturing from one’s community could reduce cardiac mortality rate. Yvonne believes that imagination and ideas too, are inspired, nurtured and polished through interactions with peers. To that aim, Members of Roseto Group meet regularly to share their ideas, and to transform good ideas into good services for their clients. This group uses their blog “Roseto Sprouts” to communicate with the world-wide web community at large.

Yvonne has more than thirteen years of experience in Information Technology and Computer Networking. She served as senior product manager at Cisco, and has extensive knowledge of Cisco’s IP/MPLS, Carrier Ethernet, Optical, and Network Management solutions. Her passion is making complex technology simple to use. She had worked tirelessly with customers to uncover their operational pain points, and addressed them with user friendly network management solutions. She managed the entire product life cycle of award winning software that manages Cisco’s $10 billion switching and routing business in the Service Provider and Enterprise markets, and had a track record of driving double-digit increases in profitability for her Network Management products.

She is a firm believer that operational excellence is the foundation for product excellence. She made significant contributions as a key member of Cisco’s “interlock process” task force to speed up network management support for Cisco’s routers, switches and solutions. This process transformed existing ad-hoc approach into integrated planning and execution across business units, saving $1 M the first year and shortening the management support lag time from 6-9 months to 30 days. She also led multi-functional teams to develop the first TL9000 compliant sustaining process in Cisco’s Software Group, ensuring rapid response and resolution for customer issues

Prior to Cisco, Yvonne was a Research Fellow at University of California at Berkeley and Lawrence Berkeley National Laboratory. She was the first in the nation to apply NMR Imaging to preferential water flow paths in soil. She has a Ph.D. and an M.S. degree in Soil Physics from University of California at Berkeley, and a B.S. degree from National Chung-Hsing University in Taiwan.

Merlin Dorfman

Merlin Dorfman retired in September 2009 from Cisco Systems in San Jose, California, where he had been a Quality Systems Advisory. He was a member of the Network Management Technology Group (NMTG) Quality Team and also worked with the team developing the next-generation product development process.

Merlin had previously (1997) retired from Lockheed Martin Corp., where he was a Technical Consultant in the System Engineering organization, Space Systems Product Center, Lockheed Martin Missiles and Space Company (now Sunnyvale Operations, Lockheed Martin Space Systems Company). He specialized in systems engineering for software-intensive systems (requirements analysis, top-level architecture, and performance evaluation), in software process improvement, and in algorithm development for data processing systems. He was the first chairman of Space Systems Division’s Software Engineering Process Group. He represented the Lockheed Corporation on the Embedded Computer Software Committee of the Aerospace Industries Association, and was Vice-Chairman of the Committee.

Dr. Dorfman co-taught a two-week course in Software Project Management for the Center for Systems Management of San Jose, Calif. He wrote and taught a four-day course, “Software Requirements and Design Specifications,” for Learning Tree International of Los Angeles, Calif. He has been a guest lecturer on software systems engineering at the Defense Systems Management College (now part of Defense Acquisition University). Dr. Dorfman is a Fellow of the American Institute of Aeronautics and Astronautics (AIAA), winner of its Aerospace Software Engineering Award for 1999 (photos), a former member of its System Engineering Technical Committee, past chairman of the Software Systems Technical Committee, past Chairman of the San Francisco Section, past Assistant Director and Deputy Director-Technical of Region 6 (West Coast), and a former member (1999-2002) and Chair (2001-2002) of the Ethical Conduct Panel. He is an affiliate member of the Institute of Electrical and Electronics Engineers (IEEE) Computer Society and a senior member of the American Society for Quality (ASQ) and its Software Division.

He is co-editor of three IEEE Tutorial volumes and one IEEE “ReadyNote”

• Software Engineering: First Edition; Second Edition, “Volume 1, The Development Process;” and Third Edition, “Volume 2, The Supporting Processes.” The Second and Third editions of this tutorial are a Study Guide for the IEEE Certified Software Development Professional (CSDP) exam.

• Software Requirements Engineering

• Standards, Guidelines, and Examples for System and Software Requirements Engineering

• IEEE Software Engineering Standards and Examples: Guide for Implementing a Software Requirements Specification

and co-editor of a volume, “Aerospace Software Engineering,” in the AIAA “Progress in Aeronautics and Astronautics” Series. He was a member of the Steering Committee for the IEEE International Conferences on Requirements Engineering in 1994, 1996, 1998, and 2000 and was a member of the Local Arrangements Committee for Requirements Engineering 2003, held in Monterey, California, in September 2003.

Merlin is a Program Evaluator for Aerospace Engineering program accreditation through AIAA and the Engineering Accreditation Council of the Accreditation Board for Engineering and Technology (ABET).

Dr. Dorfman has a BS and MS from the Massachusetts Institute of Technology and a PhD from Stanford University, all in Aeronautics and Astronautics. He is a registered Professional Engineer in the states of California and Colorado, and is a member of the Tau Beta Pi and Sigma Gamma Tau honorary societies.

B. Lea Cox

Lea Cox is an artist and scientist who provides services in web design, graphic design, technical communication. She has been designing websites for 6 years and is proficient in Adobe Creative Suite, including Flash animation, Dreamweaver, Photoshop, Illustrator, Fireworks, and InDesign. Her clients include book authors, artists, and small businesses. She is experienced in nature sound recording and has created audio tours and sound compositions. This is a career change for Lea, who previously worked as a Research Scientist. Lea Cox has over twenty years of science research experience in geology and microbiology, including computer modeling, laboratory experiments, and field projects. She has worked with scanning and transmission electron microscopes, has isolated and performed growth experiments on environmental bacteria, has made chemical analysis of experiments using spectrophotometers and various analyses at synchrotron radiation laboratories including the Advanced Light Source at Lawrence Berkeley National Laboratory. Lea earned a Master of Fine Arts degree in Digital Arts and New Media in 2008 from the University of California at Santa Cruz. She also earned a Ph.D. in Soil Science from the University of California at Berkeley, a Master of Science degree in Geology from the University of Arizona, and a Bachelor of Science degree in Geology from Portland State University. Lea is passionate about nature and bringing people’s awareness to the sounds of nature. She is an avid birder, and enjoys sharing her knowledge of nature with others in the field. Lea’s publications include numerous journal articles from her science research, and her MFA thesis entitled “Becoming Bird”.

Joyce Kawasaki

Joyce Kawasaki has a six year track record of coaching clients and facilitating workshops on career passions, career transitions and job search strategies. She conducts heartfelt, empowering workshops which are filled with strategies and techniques for a focused and effective job search, which have resulted in high ratings from participants. Using the power of words, she has coached clients on writing door-opening resumes that resulted in interviews. She has also helped clients write networking emails that have led to meetings with hiring managers and experts in their field of interest.

She especially loves helping individuals uncover their career passion and then test and validate it for suitability and feasibility. She is personally familiar with career transitions and speaks from the voice of experience.

Joyce has over five years experience as a Certified Associate with Lee Hecht Harrison, an international outplacement firm, where she worked with major corporations in industries ranging from high-tech and bio-tech to financial services and telecommunications. She worked as a Senior Consultant for the Assembly Office of Research in the California Legislature. She also was the English Language Editor for a book titled The Economic Development of Southeast Asia, written by international scholars at Kyoto University, Japan and published by the University of Hawaii Press. She is a graduate of the CORO Leadership Development Program in Public Affairs where she was a participant-observer at the policy-making level in several local and nationwide organizations in business and government. Her work included contributing to an assessment of Kaiser Reynolds’ corporate giving policies and practices as well as researching and writing a white paper on the best practices for “futures issues management” for Syntex, which was an international pharmaceutical firm.

She has independently owned and operated her own business as an Agent/Registered Representative providing financial planning for individual clients and small businesses.

She has served on the board of the San Francisco Chapter of the American Society of Training and Development (ASTD), where she organized and served as Master of Ceremonies for 13 professional development events. She has a Juris Doctor from the University of California, Davis, CA and a Bachelors of Arts degree in Psychology from the University of California, Berkeley, CA, where she graduated Phi Beta Kappa. She is a member of the California State Bar Association.

Ann M. Smith

Ann Smith has over fifteen years of corporate business experience in learning and development. She has designed and facilitated workshops for all levels of employees and produced supporting materials to enhance instruction at organizations including FedEx and Viking Freight. Topics presented include effective communication, leadership, conflict resolution, leadership, employee engagement, listening, team building, continuous improvement and problem solving, coaching and mentoring, interviewing and presentation skills, the customer experience, wellness, and personal effectiveness. She has a wide range of facilitation skills and has presented to groups ranging from 3 or 4 to over 600. Her style is interactive with learning experiences based on real business situations. She believes in the need for follow-up and integrating learned skills into the professional environment. Her experience includes coaching individuals in career development and transition. She is a flexible and creative problem solver working with resources available and maximizing results.

Ann holds a Bachelor of Arts degree from San Jose State University and has been certified as a Communications Effectiveness Instructor, a Career Transition Trainer, a Facilitator of the 7 Habits of Highly Effective People and a certified instructor in Situational Leadership.

She has served as VP Public Relations for the Almaden Valley Orators Toastmasters and believes strongly in the value of feeling comfortable in front of a group. In her community, she is focused on assisting small business owners to present themselves and their businesses in a professional and strategic manner. She participates in an entrepreneurial group sharing her experience, knowledge and ideas and gleaning the same from others in the group. She is passionate about promoting social responsibility.

Ann’s publications include numerous articles in leader’s publications on the topics of motivation, communication skills, professional development, approachability, employee engagement, recognition and attitude.

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